Sunday, November 30, 2008

Mido 90th Anniversary

Mido introduced this commemorative timepiece, called the Baroncelli Chronometer Jubilee, earlier this year at the Basel Fair. We were allocated limited quantities and our ONLY piece on is now available at All Watches, Lucky Plaza .

The actual celebration on the occasion of the brand's 90th anniversary was held at Lotte Hotel in Jeju , Korea . Here's a picture of Mr Franz Linder (President, Mido S.A.) with his key personnel and celebrities including 金善雅, 余文乐, 吕颂贤, 杨恭如 and 孟广美 addressing the audience.

And here’s one with Mr Linder, Miss Laurence Wolfrath (Communication & Merchandising Manager, Mido S.A.) and my wife for the album.

Mr Linder took the opportunity to further reiterate Mido’s long standing philosophy to produce watches with timeless design and of exemplary value. And among the new releases planned for 2009 is the Baroncelli Tonneau collection.

All guests were each presented a set of unique First Day Covers. For stamp collectors, detailed pictures and story of the stamps can be viewed at http://yeomanseiko.spaces.live.com - entry posted on 28th Nov 2008. These stamps were nicely slotted inside this Mido commemorative folder.

It is interesting to note that Mido was founded on the very same day that World War One officially ended.
Battles and conflicts aside, science and technology created an ever changing and often unpredictable environment. Thus, isn’t it heartening to note that every Mido was painstakingly crafted with the same philosophy for the past 90 years? And this tradition will be proudly guarded beyond the next 90 years. Best of all, it promises to remain an affordable luxury.