Where Numbers become Reality

Local watch blogger Thomas (aka Yeoman) has been regularly posting interesting stories on our line of products. Not surprisingly, his recent entry on this Marcus Gronholm Limited Edition watch by Orient has generated a few enquiries from potential customers.

In this era of mass production, limited edition models are useful marketing tool for watch manufacturers to showcase their flagship models. Last year, Seiko released its range-topping Kinetic Chronograph in collaboration with F1 Honda Bar Racing Team……

…..while Mido commemorated its historic achievements with this Mutifort CenterChrono.

The most expensive watch that we are retailing at this moment must be the Edox Minute Repeater Limited Edition. Here’s a feature from Carma magazine on this complicated timepiece written by motoring journalist, Tony Tan.

For most purists, the typical first question would be "What is the serial number?” And, I must admit, the number does have a bearing on the final price of the watch. While one may term such phenomenon as strange consumer behaviour, here’s another case in point. Last week, Mark Kwok from VinCar (one of Singapore ’s leading parallel importers for luxury cars) gave me this box of moon cakes proudly made by Raffles Hotel.

Like those limited edition watches, I was pleasantly surprised that my box of the moon cakes came with serial number too! Instantly, it became the talking point during the Mid Autumn weekend. 1772 must be the running numbers while 1887 is year that Raffles Hotel was founded.

I would like to thank Mark for dropping by. And a word to Vincent and Melissa, owners of VinCar – “make lots of Dreams that become Reality”.